If you want to grow your wellness blog and improve traffic and user engagement; you must prioritize on creating quality content. With the increase of the obesity cases, more and more wellness blogs have been started. The competition in this field of blogging is high given the many great bloggers we have.
Fortunately, everyone has a place in this crowded marketplace. In 2015, the industry was at $3.72 trillion, and it is getting stronger every other time. It has endless opportunities for both businesses and the customers.
To succeed here, you only need to set yourself apart from the rest. Nowadays people are tired of reading the same old stories on how to lose weight or get a healthy skin. People are in search of facts and interesting information.
You can build or destroy your marketing efforts with what you post online. Without quality content, you will be wasting your time as users will not find your blog on the search engines. Here is how you can create great content for your wellness blog.
Write Catchy Headlines
Headlines are the first thing that readers see when your blog pops up in their search queries. Make sure that they are catchy and interesting to read.
According in a 2011 report, headlines that contain odd numbers are 20 percent more likely to get clicks than those containing even numbers.
Go for Long-Form Content
There are numerous topics covered under wellness blogs right from beauty to hair loss and general health. This opens a variety of possibilities when it comes to content for writing.
On Google the most popular posts have between 1,140 to 1,285 words. This is referred to as the long-form content and ranks higher that the average posts of 500 words. Long-form content gives you the chance to cover a topic profoundly and squeeze in more keywords. This leads to more traffic and backlinks which in turn boosts your SEO efforts.
Use Relevant Keywords
Wellness blogs target one or more niches like weight loss or skin care. Make sure that the keywords you use are relevant to that niche. For example, if you are blogging about fitness, target keywords related too fat loss, exercise, or sports supplements. Use Google’s Keyword Planner to research your options.
Have a Call-to-Action
End every post with a call-to-action. Include what you would want your readers to do next, whether joining your email list or downloading an eBook.
For example, if you blog about stroke medications, end your post with learn more about Eliquis or whatever drug you have covered. This will help the readers get more information on the topic covered.
Add Images and Videoa
There is more to blog content that the text. Popular wellness blogs feature quality photos and actionable videos. Often, people will watch a how-to video than reading the text.