The data and the statistics emanating from the affiliate marketing are very vital. They are used by the publishers, the advertisers and the merchants altogether. You may have heard words that do not seem to have any meaning to you like the click through rate, the conversion and the traffic but to the affiliate marketing they mean a lot. If you are to grow your business you have to be sure that you monitor your efforts as well as measuring your outcome of your applied strategies in your business. That will help you to know whether there are areas where you are making mistakes or not. A the affiliation manager you will also need to identify those who are doing well in their conversions. Below are some of the reasons why tracking metrics are important in any affiliate marketing.
The first one you need to note is that different tracking metric in affiliate marketing are used and all of them have different purposes. The first on the list is Active Affiliate ratio. The tool is used by affiliate managers. It is an indicator of the number of affiliates or publishers within their network as well as showing which of them is active on frequent basis. They all also know how each of them is performing. The tool is very important as without it the affiliate managers will not know which of the publishers are active and which are not. It is also an essential indicator of the highest and the lowest.
The second tool that is used is Affiliate Commission Ratio. The tool helps both the publishers as well as the affiliates. It is the one that is used to show the amount of money that affiliate receives after a lead. From the commission that pay, they are able to tell which advertiser is the best to retain depending on the conersions. That is not without taking into consideration how attractive the advertiser’s product is to the clients. For the hard to sell products the payment is done after the sale is complete.
There is also another important tool known as the click- through. It is the best way of knowing how many visitors have clicked a certain banner. That will help anyone who is interested in knowing how many clicks are there is any particular page. That will tell how many leads the advertiser got that clicked into a certain webpage and that is easy for the affiliate managers. Another very vital ne is the click-through rate. In this case the rate is used to compare the number of impressions that the link has received in a given time. It is a good indicator to show whether all is well. When there are more clicks than impressions, it means the affiliate is doing well.